The Class

We are a group of young business professionals from Carthage College, a private liberal arts college located in Kenosha, Wisconsin. We are all pursuing business degrees– from finance to marketing. We are fortunate enough to be a part of this ICONIC study tour to Gothenburg, Sweden.

The Course

This study tour focuses on international business and marketing in Sweden; the
largest Scandinavian country. The course will also focus on the history, culture and
politics that helped transform this country into a major international trading
nation. Three modules have been designed into the course:

Module #1 Theory/Background/Preparation (Carthage College)
A series of lectures covering the basics of international business and marketing
are planned. A brief overview of Swedish history and culture will be included.
Students will also learn how to create a blog.

Module #2 Experiential Learning (Sweden)
A mixture of lectures and fieldtrips to several Swedish companies are planned. The
University of Goteborg will be providing local subject matter experts as lecturers.
Company visits/tours will allow access to executives from a broad range of
Swedish companies such as: ABB Robotics, Volvo Automotive, Wireless Car, a midsized technology start-up, a large Swedish ad agency, a large telecom company
and others. Evening activities will focus on the social and cultural aspects of
Sweden. Students will be required to maintain their blogs during this phase of the
course.

Module #3 Reflection (Carthage College)
After reflection and discussions, students will present their findings/learning in
the form of a paper.

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